Digital Audience Development

To help arts performance companies engage with audiences, raise awareness and sell more tickets, Inner Ear has devised a digital audience development seminar on how to enhance your marketing activities using readily available social media tools.

The seminar is taking place next Tuesday 7 August, 1pm at Fringe Central, Appleton Tower, Crichton Street, Edinburgh. Dougal Perman and Anny Deery will present on how to utilise a suite of readily available online tools to promote shows and monetise audiences. We’re also going to be joined by our friends over at SoundCloud, where Ben Fawkes will take you through how to maximise your SoundCloud channel for your Edinburgh Fringe show.

Taking you through how referring publicists can build audiences through networks, host content on media platforms, schedule communications on blogs and run offers, sell products and measure results via a suite of complementary services. We’ll share strategic planning tips and tactical techniques for getting the most out of Twitter, Facebook, YouTube and more. The session will start at 1pm, and is scheduled to last 90 minutes.


Places are still available over at